Platform momentum
Where the conversation lives today, which formats win, and when to publish.
Share of conversation
last 7 daysTikTok34% · 1.9M posts · ▲ 18.2%
Instagram26% · 1.4M posts · ▲ 11.5%
YouTube19% · 620K posts · ▲ 8.7%
X12% · 980K posts · ▲ 3.4%
LinkedIn9% · 310K posts · ▲ 6.9%
TikTok
Best posting window
19:00–21:00
Winning format
Vertical 12–22s
Best posting window
12:00–14:00
Winning format
Reels + carousel
YouTube
Best posting window
17:00–20:00
Winning format
Shorts + 8min
X
Best posting window
08:00–10:00
Winning format
Thread + clip
Best posting window
07:00–09:00
Winning format
Text + doc